§1. Eligibility for Purchase

  • Pura Diamonds only sells products to individuals aged 18 and older. If you are a minor, parental consent is required to place an order.

§2. Agreement to Terms

  • When placing an order at checkout, you enter into a binding agreement with Pura Diamonds. Information necessary to complete your order will be securely stored and protected from external access unless otherwise stated. We comply with GDPR regulations, and you may request information regarding your order at any time.

§3. Corrections and Errors

  • Pura Diamonds reserves the right to correct errors, including pricing and typographical errors. If any corrections are made that you do not agree with, you may cancel the order free of charge. Additionally, we reserve the right to cancel orders in case of technical issues or out-of-stock products. Our ring sizes follow the UK alphabetical sizing method; all other size measurements are approximate.

§4. Order Modifications

  • If you need to make changes to your order, please contact us as soon as possible. Modifications are only possible before the production of your order begins, typically within the same day of order placement. Any additional changes made after this may incur a fee.

§5. Ownership of Goods

  • All goods remain the property of Pura Diamonds until full payment has been received by the company.

§6. Fraud Prevention

  • Pura Diamonds reserves the right to cancel any purchases if fraud is suspected.

§7. Delivery

Production and Delivery Timelines:

  • 18K Gold Jewelry:
    Production requires approximately 5–10 business days, with an additional shipping time of 5–10 business days depending on the destination.

    • Total delivery time for Standard Service is 10–20 business days, while Express Service reduces this to 7–15 business days.

  • Platinum Jewelry:
    Production requires approximately 10–15 business days, with an additional shipping time of 5–10 business days depending on the destination.

    • Total delivery time for Standard Service is 15–25 business days, while Express Service reduces this to 10–15 business days.
Shipping Origin:

Pura Diamonds operates on a Manufacturer-to-Consumer (M2C) business model, delivering directly from our advanced manufacturing facility to ensure exceptional supply chain efficiency and superior product value. We uphold strict quality control standards with zero tolerance for defects.

Our production facility is located in China, a global leader in the production of laboratory-grown diamonds, responsible for over 50% of the world’s supply.

Delivery Details and Customer Responsibilities:

We strive to ensure the timely delivery of your items; however, delays may occur due to production quality assurance or unforeseen circumstances. In the event of a delay, you will be promptly notified and have the right to cancel your order for a full refund.

Upon dispatch, a shipment confirmation will be sent to your registered email or phone number. If your package is lost in transit, please contact our customer service team immediately for assistance.

Should your package arrive with damaged packaging, do not accept the parcel. Report the damage to the courier or pickup location and notify us promptly for resolution.

Delivery Costs and Service Adjustments:

  • Standard Delivery (Free):
    Standard delivery is free of charge and included as part of your purchase. The estimated delivery time is 10–25 business days depending on the jewelry type and destination.

  • Express Delivery (€105):
    Express delivery is available at a cost of €105, reducing the delivery time to 7–15 business days depending on the jewelry type and destination.

We reserve the right to adjust your selected shipping method to a more efficient option, should it be deemed necessary.

Exceptions and Limitations:

While we strive for perfection, occasional production issues or logistical constraints may cause delays. We are committed to resolving such issues with minimal disruption and will communicate transparently throughout the process.

§8. Returns & Exchanges

  • As our products are custom-made to your specifications, they are not covered by the standard 14-day return policy for remote e-commerce purchases. However, we offer a 30-day return and exchange period, starting from the first delivery attempt date in your country.
  • Returned items must be in unused, brand-new condition, with original packaging and all accessories. You may try on items to check fit but must handle them carefully to avoid any scratches, as jewelry made from precious metals is easily damaged. We cannot accept returns for damaged or scratched items. If you have any questions regarding returns or exchanges, please contact us for assistance.
    • Exchange: Free exchanges are available within 30 days. Each purchase/order is eligible for one free exchange; additional exchanges will incur shipping and potential refurbishment fees. If you select a new product with a lower price, we will refund the difference; for a higher-priced item, you will need to pay the difference and any additional fees.
    • Return: Items can be returned within 30 days for a refund. A global return shipping fee of €150 applies, and refunds will be processed within 30 business days. Items with custom engravings incur a €200 refurbishment fee. Please note, custom or modified jewelry are excluded from this policy.
    • Defective or Incorrect Items: Jewelry found to be defective or incorrect is eligible for a full refund. If an incorrect or defective item was sent, you may choose to exchange it for a new item or receive a full refund, with free return shipping in such cases.

§9. Ring Resizing

  • We offer one complimentary resizing within 30 days of purchase, including free shipping for this first resizing only.
  • Any additional resizings or resizings requested after 30 days will incur a shipping fee of €80 within the EU and €150 for other locations, along with a resizing fee of €200.

§10. Lifetime Guarantee

  • At Pura Diamonds, we stand behind the quality and craftsmanship of our jewelry. That’s why we offer a lifetime guarantee against manufacturing defects. Enjoy peace of mind knowing your cherished piece is designed to last. For details and conditions, please visit our Guarantee Policy.

§11. Data Protection

  • Pura Diamonds is committed to protecting your personal information in accordance with GDPR guidelines. We collect, store, and process your personal data solely for order fulfillment and customer service. Your information will not be shared with third parties unless necessary for completing your order. You have the right to access, modify, or request deletion of your personal data at any time. For any data-related inquiries, please contact us.