At Pura Diamonds, we are committed to protecting your personal information and ensuring transparency in our practices. This Privacy Policy outlines how we collect, use, store, and protect your data in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

1. Data Controller

Pura Diamonds (referred to as “we,” “us,” or “our”) is responsible for the collection, use, and protection of your personal data.

2. Types of Data Collected

We collect and process personal data to provide our services to you. The types of data we collect include:

  • Contact Information: Name, address, email, and phone number.
  • Order Information: Product details, sizing preferences, shipping details, and payment information (processed securely by our payment provider).
  • Communication Records: Emails, messages, and correspondence.
  • Browsing and Usage Data: Information about how you use our website, including IP address, device details, and browsing behavior.

3. How We Use Your Data

We use your data for the following purposes:

  • Order Processing and Fulfillment: To process orders, handle payments, ship products, and provide order updates.
  • Customer Support: To respond to inquiries, manage returns and exchanges, and offer support.
  • Marketing and Promotions: To send promotional offers, product updates, and personalized recommendations (with your consent where required).
  • Improving Our Services: To enhance our website functionality, understand user preferences, and improve your shopping experience.

4. Legal Basis for Processing Data

Our processing of your personal data is based on one or more of the following:

  • Performance of a Contract: To fulfill the purchase agreement made with you.
  • Legal Obligations: To comply with laws, regulations, and authorities’ requests.
  • Consent: When you subscribe to newsletters or agree to receive promotional content.
  • Legitimate Interests: To improve our services, prevent fraud, and secure our website.

5. Data Sharing and Disclosure

We may share your personal data only with trusted third parties when necessary for the purposes listed above. These third parties may include:

  • Shipping and Delivery Partners: For order fulfillment.
  • Payment Processors: To securely process your payment.
  • Marketing and Advertising Partners: To deliver relevant content (only if you have opted-in).
  • Legal and Regulatory Authorities: When required by law.

All third parties are GDPR-compliant and obligated to protect your data.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. Data that is no longer required will be securely deleted or anonymized.

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Access: Request access to your data and receive a copy.
  • Correction: Update or correct any inaccuracies in your data.
  • Erasure: Request deletion of your data, where applicable.
  • Restriction of Processing: Request limited use of your data.
  • Data Portability: Receive your data in a commonly used format and transfer it to another controller.
  • Object to Processing: Object to certain types of processing, including direct marketing.
  • Withdraw Consent: Withdraw your consent to processing at any time (where processing is based on consent).

To exercise these rights, please contact us using the information provided above.

8. Data Security

We implement industry-standard measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure access controls, and regular security assessments.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, personalize content, and analyze site traffic. You can manage your cookie preferences through your browser settings.

10. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure an adequate level of protection through data protection agreements and standard contractual clauses as required by GDPR.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data practices. Any updates will be posted on our website, and the “Last Updated” date will be revised accordingly.

12. Contact Us

For any questions, concerns, or to exercise your rights under GDPR, please contact us:

Email: support@puradiamonds.com

 

Last Updated: 2024-10-03