Our Commitment to Beauty and Values
At Pura Diamonds, we believe that jewelry should reflect your values as much as your style. Established in the UK in 2024, we utilize an advanced M2C (Manufacturer-to-Consumer) model to bring you high-quality, reasonably priced products.
With a commitment to sustainability, transparency, and modern craftsmanship, we create stunning lab-grown diamond jewelry that combines timeless beauty with cutting-edge innovation.
Why Choose Us?
Certified Lab-Grown Diamonds You Can Trust
When you choose Pura Diamonds, you’re choosing transparency and assurance. Every center diamond larger than 0.5 carats is accompanied by a certification from the International Gemological Institute (IGI)—one of the world’s most trusted gemological authorities.
To further ensure authenticity, each certified diamond is laser-engraved with a unique girdle inscription (girdle ID). This discreet marking allows you to easily match your diamond to its IGI certificate, giving you full confidence in your purchase.
Ethically Sourced and Environmentally Friendly
Our diamonds are created using advanced technology in controlled laboratory settings, offering the same brilliance, fire, and durability as mined diamonds—without the environmental and ethical concerns. By choosing Pura Diamonds, you’re supporting a sustainable future while celebrating life’s most meaningful moments.
Unmatched Craftsmanship
Every piece of Pura Diamonds jewelry is designed with a modern and minimalist aesthetic, meticulously crafted to highlight the brilliance of our diamonds. Whether you’re looking for an engagement ring, a gift, or a timeless piece for yourself, our jewelry is made to last and to be loved.
Our Customer Promise
Free Exchange or Resizing
To ensure your perfect fit, we offer one free exchange or resizing with every purchase.
30-Day Return Policy
We want you to shop with confidence. That’s why we provide a hassle-free return within 30 days if you’re not completely satisfied.
Lifetime Warranty
All Pura Diamonds jewelry is backed by a lifetime warranty against manufacturing defects, so you can treasure your pieces for years to come.
Contact Us
We love hearing from you! For inquiries or to learn more about us, please feel free to reach out.
Our Mailing Address (not for returns):
Pura Diamonds
7920
61 Bridge St
Kington HR5 3DJ
United Kingdom
For returns or exchanges, please contact us through our contact form or email us at support@puradiamonds.com to receive detailed instructions.